Decision Making Process of customer As a marketer, the biggest challenge today in getting the mindshare of the customer. There is a overdose of campaigns through mix of different media starting from SMS, print, digital, TV, outdoor, radio .Each brand claims to be better than other & lot of their campaigns are crafted with subtle imagery thrown around them by best of minds. This brings us to the basic question, what are basic rules of consumer decision making process? Decision Making Process of customer