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With over 1 billion monthly active users, Instagram is one of today’s most powerful marketing tools. Whether you’re a business, agency, or individual, Instagram enables you to share content, build brand awareness, run ad campaigns, grow your influence, engage with fans, gain customer trust, and ultimately generate revenue. But if Instagram is your marketing tool, then followers are your marketing fuel. Instagram’s true power comes from your base of followers who engage with your content on a daily basis. Having more followers on Instagram gives your brand more legitimacy and gives you more opportunity to communicate with your audience and convert them into lifelong customers and believers.
When it comes to Instagram followers, we all know the recipe: more = better, right? More followers mean more opportunities to generate leads, engage with fans, and establish brand legitimacy. Well, it’s not quite that simple. Yes, follower growth leads to business growth. But it’s not just about the number of followers. It’s about who those followers are. What would you rather have: 5,000 Instagram followers but 60% of them are fake accounts or bots, or 2,000 real followers who are die-hard champions of your content and products?
Here’s the actual recipe for success: more REAL followers = more sustained growth for your business.
Real followers are followers who actually choose to follow you because they like what you stand for, what you’re saying, or what you’re selling. These are followers who are genuinely interested in you and your brand. They’re more likely to become lifelong customers and they’re more likely to be champions of your content and share it with their friends. These REAL Instagram followers are the foundation of your growth as a business.
This recipe has proven to be successful whether you’re a brand, agency, or influencer. Growing your base of real followers on Instagram will lead to growing your business.
As a brand, more buy Instagram followers translates to more brand visibility, legitimacy, and opportunity for sales. When used correctly, Instagram can be useful at all stages of the sales funnel, helping to generate awareness, establish familiarity and trust, drive actual sales, and build loyalty over the years. As you gain followers, you’ll be able to more effectively use Instagram at each of these stages of the customer journey—your content will have more reach, your leads will find your brand more trustworthy, your products will be more visible, and your customers will feel more engaged with your brand after they make a purchase.
